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Caroline Sentiaji
Product Designer
(2023 – PRESENT)
Currently Founding Designer at DoveHero,
previously UI Designer at Motion The Agency. 
◉
Available for Projects

Designing web and motion stories to help your startup launch and sell 🤘🏻

I’m Caroline, an independent product and visual designer based in Bali. I partner with startups and digital teams from early direction through launch—shaping the product, website, and story into one connected experience.

Fewer handoffs, clearer decisions, and work that feels consistent from screen to story.
what i do

I help founders go from “we have an idea” into real digital experiences

Whether you’re launching something new or improving what already exists, I help make the direction visible, the experience coherent, and the work ready to move forward.

Website design & dev

Websites that help you look more credible, explain what you do and make a strong first impression.
Landing page
Marketing websites
Webflow/ Framer
SaaS product

Marketing collateral

Supporting visuals that help you pitch, launch, and promote your business with more confidence.
Pitch decks
Sales materials
Social assets
Launch graphics

Visual storytelling & motion

Visuals and motion that help people understand your product faster and remember it longer.
Storyboarding
Explainer videos
Website animation
Product demos
Caroline is a versatile powerhouse at Motion The Agency. Not only does she excel in crafting remarkable UX designs, but she also brings her expertise to various facets of our projects. From optimizing marketing channels to streamlining workflows through automation, Caroline's diverse skill set adds tremendous value to our work. Her creativity, organization, and efficiency shine through in everything she does.
Sam Jupp
CEO & Founder Motion The Agency
PROJECTS

Projects I’m proud to have worked on

Real work for startups, founders, and growing teams — designed to help them look more polished, communicate clearly, and stand out.

Motion The Agency – Website

Collaborated with designers and developers to bring Motion’s brand to life through a bold, animated website that’s both engaging and memorable.

Open Money – Website Graphic

Worked alongside animators and designers to craft clean, expressive visuals that brought this fintech brand to life through smooth web animations.

StreamStakes – Website

Collaborated with Shawn (Project Owner) and Sav (Visual Director) to design and build the StreamStakes website from early concept through pre-launch, with ongoing iterations as new features were introduced.

Welspot – Storyboard

Collaborated with Ghozal (Animator) to bring WelSpot’s AI-powered business platform to life through a clear, modern promo video.

Polar AI – Storyboard

Collaborated with Ghozal (Animator) to create a focused explainer video that highlights Polar Analytics’ AI Inventory Agent.

DoveHero – PreLaunch Website

Designed and developed a landing page focused on strong, clear positioning — helping DoveHero stand out as a fresh take on AI-driven CRM tools.
How it works

Clear process.
Close collaboration.

You’ll always know what we’re solving, what comes next, and where your feedback matters.

Discovery call

01

30 minutes over coffee (yours, not mine — mine's already gone). Tell me what you're building. I'll tell you honestly if I'm the right fit and how I'd approach it.

Proposal & scope

02

Within 24 hours you get a clear, fixed-price proposal. What you'll get, when you'll get it, what it costs. No "it depends." You approve, I start.

Create & ship

03

I handle the rest. You'll see progress every few days and give feedback when it suits you. Two revision rounds, clean handoff, and I stick around for two weeks after launch. Done.
TESTIMONIALS

What it’s like to work together

We build lasting partnerships by delivering outstanding results.
"Caroline is a brilliant professional, she consistently excels in improving our UX designs. Her creativity, organizational skills, and efficiency have been crucial to us. She always goes one step further by providing valuable feedback and insights to our initial thoughts, ensuring that our customers have an exceptional experience navigating the software. On top of that, she is so easy to communicate and collaborate with, showing adaptability to our project needs."
Judith
Former Head of Marketing, DoveHero
"It was a pleasure working with Caroline. She remains professional and understanding through the ups and downs of the project when the team feels less inspired or feels a bit lost about the direction. We changed what we had in mind in the beginning and she openly accepted our change of mind and helped us find what worked best for us."
Arshia
Founder, BioEstetix
"I’ve worked with Caroline for over 3 years across three different companies, and her work keeps getting better every time. She’s built several websites for me from concept to final delivery, including all the custom graphic design elements. Super creative, easy to communicate with, and always delivers."
Shawn
Innovation and Marketing Consultant, WOW
"Caroline is a versatile powerhouse at Motion The Agency. Not only does she excel in crafting remarkable UX designs, but she also brings her expertise to various facets of our projects. From optimizing marketing channels to streamlining workflows through automation, Caroline's diverse skill set adds tremendous value to our work. Her creativity, organization, and efficiency shine through in everything she does."
Sam
CEO & Founder, Motion The Agency
"Caroline is a brilliant professional, she consistently excels in improving our UX designs. Her creativity, organizational skills, and efficiency have been crucial to us. She always goes one step further by providing valuable feedback and insights to our initial thoughts, ensuring that our customers have an exceptional experience navigating the software. On top of that, she is so easy to communicate and collaborate with, showing adaptability to our project needs."
Judith
Former Head of Marketing, DoveHero
"It was a pleasure working with Caroline. She remains professional and understanding through the ups and downs of the project when the team feels less inspired or feels a bit lost about the direction. We changed what we had in mind in the beginning and she openly accepted our change of mind and helped us find what worked best for us."
Arshia
Founder, BioEstetix
"Working with Lumos Creative was a game-changer for our brand. Since launching our new site, we’ve seen a significant increase in engagement and conversions. If you’re looking for a creative team that understands both design and strategy, Lumos Creative is the perfect choice!"
Shawn
Founder, DoveHero
"Caroline is a versatile powerhouse at Motion The Agency. Not only does she excel in crafting remarkable UX designs, but she also brings her expertise to various facets of our projects. From optimizing marketing channels to streamlining workflows through automation, Caroline's diverse skill set adds tremendous value to our work. Her creativity, organization, and efficiency shine through in everything she does."
Sam
CEO & Founder Motion The Agency

Have a product, website, or visual story that needs clarity?

I’m available for selected freelance projects and open to the right remote product or creative role. Tell me what you’re working on. I’ll let you know how I can help—and whether we’re a good fit.
Caroline Sentiaji